Concierge Auctions tops $100 million in bids at Monterey Car Week sale

Concierge Auctions said its first Monterey Car Week sale with RM Sotheby’s drew more than $100 million in aggregate bids on Aug. 15 in Monterey, California. Three luxury properties in California, New Mexico and Texas sold, and the company is now taking submissions for global sales in London and New York later this year.

Why it matters: - The sale shows luxury real estate is now being marketed alongside high-end cars to reach the same pool of wealthy collectors. - More than $100 million in aggregate bids signals strong demand for trophy homes, even in a live auction format. - The event also gave Concierge Auctions another stage for its turn-key and curated property strategy.

What happened: - Concierge Auctions held its inaugural Monterey Car Week sale on Aug. 15 during the 10-day Monterey Car Week event. - The auction took place live on the RM Sotheby’s stage for the first time. - The sale was livestreamed on conciergeauctions.com. - About 14 bidders from 8 U.S. states competed for the properties. - Concierge Auctions Head Auctioneer Meaghan Steel conducted the sale. - Three properties sold for a combined $23.338 million.

The details: - Windfall Farms, a nearly 724-acre ranch at 4710 Flying Paster Lane in Paso Robles, California, sold for $16.912 million. - The property was formerly owned by Alex Trebek. - Windfall Farms includes 387 acres of premium dry red varietals under contract to regional wineries. - The estate also includes vineyards, equestrian facilities and development potential in California’s wine region. - The Dusty Boot at 77 Headquarters Trail in Santa Fe, New Mexico, sold for $3.636 million. - The Santa Fe property sits on more than 25 private acres in La Tierra Nueva. - The residence includes an infinity patio, chef’s outdoor kitchen, guest house and equestrian compound. - Harmony House at 4590 County Road 340 in McKinney, Texas, sold for $2.79 million. - The 2025-built home sits on more than 2 acres and was inspired by Frank Lloyd Wright. - The property includes more than 200 trees, a .28-mile private trail and a designated outdoor cinema area. - During preview days, Concierge Auctions also showcased its newly launched Concierge Curated division with Vesta Home. - Concierge Curated combines interior design and custom furnishing into the auction process. - Attendees could preview The House on Concierge and other properties before the auction.

Between the lines: - The RM Sotheby’s partnership extends Concierge Auctions into a collector audience that already gathers around Monterey Car Week. - The use of staged previews, curated furnishings and livestream bidding points to a more retail-like luxury sales model. - The sale results suggest the auction format can still move high-end homes when the properties have celebrity provenance or distinctive design.

What’s next: - Concierge Auctions is now accepting property submissions for global sales in London in November 2026 and New York City in December 2026. - Properties are available for private showings by appointment, in person or virtually. - The company says each closing supports its Key For Key giving program with Giveback Homes, which helps fund new homes for families in need. - Concierge Auctions also said it has generated billions of dollars in sales since 2008 and sold properties in 46 U.S. states and 35 countries.

The bottom line: - Monterey Car Week gave Concierge Auctions a high-visibility test run, and the company says it cleared more than $100 million in bids while converting three luxury homes into sales.